Marketing Secret Identify A Problem, Create A Solution And Give It Away

Developing the Next Generation of Rainmakers Marketing Secret: Identify a Problem, Create a Solution and Give it Away In 2016, it’s not what you know, it’s not who you know, it’s who knows what you know and is sharing it with others. I owe a great deal of the opportunities I had to work with clients to the guides I created when I identified potential client problems. Here are just a few examples of problems I discovered and guides I created and gave away: If I was still practicing law I would have the guides downloadable from my website bio. I may even make them into ebooks. David Meerman Scott is an author I like. You can read a free PDF version of his book: World Wide Rave: Creating Triggers that get Millions of People to Spread Your Ideas and Share Your Stories. If you get just one really great idea from his book, it could be a breakthrough to your target market.   I practiced law for 37 years developing a national construction law practice representing some of the top highway and transportation construction contractors in the US.